Amazon Prime Day Sale 2023: Here are some of the top deals to watch during Prime Day

Amazon Prime Day Sale 2023 will start at 3:00 am on July 11, 2023 and will continue till July 12, 2023, offering U.S. Prime members 48 hours of deals on millions of products across categories like beauty, fashion, fitness, electronics, toys, and Amazon devices. 

Who can purchase on Prime Day deals

Prime Day is an exclusive Prime members event. Amazon offers a 30-day free trial for Prime after which the membership $139 per year. Prime membership offers several benefits including but not limited to express 2-day shipping along with access to media such as Prime Video, ad-free music streaming, and unlimited reading.

Top deals of Amazon Prime Day Sale 2023 can be categorized as:

Amazon Devices

  • Save up to 75% on select Amazon devices, including the Invite-only deal on 43” Fire TV Omni Series, Fire TV Stick (3rd Gen), Echo Show 8 (2nd Gen), Ring Indoor Cam (2nd Gen), and Ring Battery Doorbell Plus, Pioneer and TCL smart TVs with Fire TV built in, Kindle Scribe, and the all-new Fire Max 11 tablet.

Baby and kids’ items

  • Save up to 50% on select dolls and accessories from Barbie.
  • Save up to 30% on select, Amazon-exclusive kids’ and baby fashion from Amazon Essentials and Simple Joys by Carter’s.
  • Save up to 30% on select LEGO sets, building toys from MAGNA-TILES, and Squishmallow products.

Back to school and off to college

  • Select kids’ uniform styles from Amazon brands for under $10.
  • Up to 55% off select Crayola products.
  • Up to 55% off select mattresses and beds from Zinus.
  • 30% off lunch boxes from Bentgo.
  • 30% off select shoes from Hey Dude.
  • 30% off towels and bedding from Amazon Basics.
  • Up to 25% off select laptops by Acer, ASUS, Dell, HP, LG, MSI, and Samsung.
  • 15% off backpacks from Champion.


  • Save 60% on select Gap men’s, women’s, kids’, and baby apparel.
  • Save up to 50% on select, Amazon-exclusive clothing, shoes, and handbags from The Drop.
  • Save up to 45% on select Victoria’s Secret products.
  • Save up to 30% on select, Amazon-exclusive items on The Summer I Turned Pretty storefront, including a limited-edition Sperry shoe worn by Belly Conklin in Season 2.
  • Save up to 30% on D’Amelio Footwear and official D’Amelio apparel from Merch on Demand, Amazon’s print-on-demand service.
  • Merch on Demand t-shirts for adults and kids will be on sale for $13.99. Options include family favorites like Barbie, Disney, Hello Kitty, Marvel, and Star Wars, as well as classic music merch from artists including the Beatles, Dolly Parton, Pink Floyd, Slayer, and Whitney Houston.


  • Save up to 50% on select Sony headphones, speakers, and home audio.
  • Save up to 40% on select Bose headphones, speakers, and soundbars.

Health and fitness

  • Save up to 40% on Peloton Bike, Bike+, Guide, accessories and select apparel.
  • Save 40% on select products from Lemme by Kourtney Kardashian Barker.
  • Save 30% on the new, Amazon-exclusive Betty Buzz Citrus Variety Pack Cans.
  • Save 25% on Logan Paul & KSI’s PRIME Hydration+ Sticks.
  • Access exclusive healthcare deal: Now through Prime Day, U.S.-based Prime members can get their first year of a One Medical membership for $144 per year (usually $199, a 28% savings). One Medical is a national membership-based primary care organization offering seamless in-office and 24/7 virtual care services, on-site labs, and programs for preventive care, chronic care management, common illnesses, and more.


  • Save up to 50% on select floorcare from Bissell and iRobot.
  • Save up to 40% on select kitchen appliances from Ninja, Keurig, Vitamix, and Breville.
  • Save up to 20% on select outdoor pizza ovens from Ooni USA.
  • Save 20% on select products from Chamberlain Coffee by Emma Chamberlain.
  • Save up to 20% on select Le Creuset products.

Music, movies, books, and shows

  • Try Amazon Music Unlimited: For a limited time, Prime members who haven’t yet tried Amazon Music Unlimited can get four months free, with access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio. In addition, Prime Members who subscribe to Amazon Music Unlimited can upgrade to a Family Plan for no extra cost for four months. Prime members can also get four months free of Amazon Music Unlimited with the purchase of select Echo devices. 
  •  Subscribe to Wondery+: Prime members who haven’t yet tried Wondery+ can get three months free of the ultimate immersive podcast listening experience with ad-free listening, early access to new shows, and exclusive content from all your favorite podcasts, including MorbidSmartLess, and Business Wars.
  • Save on additional channels on Prime Video: Prime members can subscribe to select channels for $0.99 for up to two months and get 50% off for up to two months if they are not already subscribed. Offers include MGM+ for $0.99 for up to two months and Max for 50% off for up to two months. Customers can also enjoy a selection of new releases and popular titles to rent or buy. Plus, eligible customers who sign up for a new Prime Student membership can receive a $6 credit to rent or buy titles on Prime Video
  • Get three months of Audible free with a trial: Starting July 11, Prime members can get the first three months free of Audible Premium Plus. Membership includes a massive selection of new releases and bestsellers, plus unlimited listening to thousands of included Audible Originals, audiobooks, and podcasts.
  • Get three months of unlimited reading for free with Kindle Unlimited.
  • Save 50% on a Prime-exclusive box set of books by Colleen Hoover, featuring bestselling titles Reminders of HimRegretting You, and Layla.


  • Save up to 30% on select pet essentials from Wild One.

Skincare and beauty

  • Save up to 35% on select beauty and skincare products from Anastasia Beverly Hills, Lancôme, IT cosmetics, and Urban Decay.
  • Save 30% on KNOW Beauty by Vanessa Hudgens.
  • Save up to 30% on select hair dryers, flat irons, and curling irons from T3.
  • Save 20% on select SPF, skincare, haircare, and lip products from Sun Bum.
  • Save up to 15% on select, Amazon-exclusive nail care, polishes, and sets from essie.


  • Get 20% off Hotel Express Deals with Priceline – $300 minimum purchase with a maximum savings value of $75.

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